A whole new approach and way due to Digitization

Digitization has hit the Marketing Communication world like storm. Since the start of the 21^st century it has been proving its worth in one way or the other. Let me start by saying that Digitized Marcom gained prominence with the start of the website hosting on the net.

Websites back then were needed to be not only robust and relevant in look & feel but also were supposed to be very high on marketability concepts as well.

This means that websites were and still are not just supposed to look good but also are supposed to positively impact the viewers from the marketing viewpoint.

The story then went on to a totally new level with the emergence of the Social Networking Sites (SNS) which allowed for greater connectivity and catering to sharing of more data in a much more convenient a manner.

Social media website especially Facebook and Orkut (once upon a time) redefined the concept of chatting and sharing photos, videos, music etc and in their own small ways started to truly symbolize the identity & nature of the legendary Internet 2.0 which today has graduated to the mighty Internet 3.0 which, one day, would surely turn into the mammoth Internet 4.0.

They (along with Video hosting websites like Youtube) also began to attract more and more people to the Internet in droves which then kick-started the concept of Digital media based entertainment experience that carries on evolving with the adoption of newer technologies.

All these development created more scope for Advertising and Marketing Communication activities over the Internet or shall we say the Digital Domain or even the Electronic Highway.

A new field called Digital Marketing, and now Internet Marketing, emerged to address the newness that had been created and that was flourishing over the Digital media.

Digital Marketing has been around for 12 years now and its concepts can easily be used to effectively carry out various Marketing Communication campaigns and activities over the Internet.

But the newness and dynamism on the Electronic Highway keeps getting redefined and still remain largely unheeded.

I am sure this will maintain the various exciting and lucrative challenges for the Digital Marketing professionals at present and in future.